How Do Web Designers Price Their Products and Services?

October 6, 2017

These days, the cost of a website can range from $500 to $5,000+. But what justifies the cost of a website?

As most businesses can’t afford to throw money around for no good reason, the appeal of the $500 offer is obvious. However, it’s important to remember that in the vast majority of instances, you get what you pay for.

Now, this doesn’t mean that paying $5,000+ necessarily guarantees an outstanding website or that paying $500 for a website will lead to a bad experience.

It all comes down to the capabilities/functionality of the website and experience of the service provider. But at the same time, you can’t expect to pay cents for the services of the industry’s best – most in-demand web designers. It’s impossible to even begin guessing how much your own website may cost, before running the idea by the experts and taking all important considerations into account.

When a designer is deciding how much your site will cost, there are a few factors that affect the price.

Factors Affecting Web Design and Development Costs

Factors Affecting Web Design and Development Costs - Gold Coast Web Design: An image related to a discussion on the influences on web design and development expenses by Gold Coast Web Design.

Custom Site or a Template Site

Are you using a template, or having a custom site built? While there are some great web templates out there, they aren’t fully tailored to meet the needs of your business, however asking your service provider to utilise a template site can result in:

  • Website design cost will be more economical
  • Website project completion should speed up as a result

A custom site might seem too pricey upfront, but it could be a worthwhile investment for your brand.

Site Complexity

For example, the complexity of the project will have perhaps the biggest impact of all. The more complex the website is, the harder the development team will have to work and the longer it will take. Both of these will of course add up to a costlier package. But it’s also important to remember that just because your own website vision appears simple enough, it doesn’t mean the coding and development process will be.

Key things to consider here are:

  • Do you require complex form logic. Do you need your contact forms to be dynamically changing depending on what the user selects.
  • If your website is a ecommerce store. Do you need anything other than a simple product cart and checkout. Do you require product / service subscriptions, product bundle, advanced coupons etc
  • Do you require a booking system for accomodation or specialist appointments

Skills and Experience

As mentioned, the skills and experience of the web design team will also have an impact on the costs of their services. If they have years of experience, unrivalled expertise and an extensive list of notable clients, costs are bound to be higher than those of an industry newcomer. The better they are at their job, the more they can afford to charge as they are able to deliver consistently superior results.


Shorter deadlines almost always mean higher prices. This is because along with extended working hours, it may be necessary to involve other people on the project to get it done in time. A highly complex project with a six-month deadline will not usually be as expensive as the same project with a critical 14-day deadline.


The type of imagery you use on your website can also affect the overall cost. Using stock imagery is usually the inexpensive option, but it often depends on the type of stock imagery used because some are a lot more expensive than others and some can also include royalty fees.

If a photographer is required to take bespoke shots of your product then your web designer will have to factor these costs into your quote. What’s more, if bespoke illustrations are required these take a lot of time and skill to produce which means you can expect to pay more.

Things to note:

  • Imagery may not just be photographs of your business / services / office or products. 
  • It may also include bespoke service icons
  • It may include logos and promotional banners

Depth and Quantity of Content

Content also plays a key role in determining website costs. Right now, a single page of written web content varies dramatically. It all depends on the quality, the depth of research and the subject itself. And of course, the more content you need in terms of pages and word count, the more you can expect to pay. This is, however, a key area in which cutting corners is never a good idea.

Your web designer should be able to connect you with a noteable local copywriter to assist you in writing conversion driven and SEO friendly content for your website.

Number of Revisions

As with any project, there will be an element of back and forth in order to get to the point where you’re happy to go live with your new website.  Most web design agencies will factor in a number of revisions into their project costs, but if they don’t you could be paying for each and every revision. This won’t matter if your web designer hits the nail on the head first time round, but if they don’t the costs could rack up.

Keep an eye out for this in the contract that you sign with the web designer.

On-going Service Provision

Last but not least, preferential rates will usually be offered to those who wish to arrange long-term partnerships with the service provider in question. From standard aftersales support to long-term SEO to on-going input on general site development and optimisation, value for money increases with on-going involvement. As such, it’s always worth speaking to your web development team, to find out what they can offer your business.

Your website is your most valuable tool for inbound marketing. Because of this, you want to invest in a professional who will design a website that meets your needs and attracts your customers. Keeping these factors in mind will help you in the process of vetting professional teams to create your new website.

If you’re interested in learning more about how we can help you build a website that attracts visitors and turns them into leads, we’d love to meet with you!

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